2012 MINI Cooper London Edition【Video】

England long jump champion and London 2012 hopeful J.J. Jegede today succeeded in his attempt to jump over the roofs of three cars at the launch of the MINI London 2012 Edition Models.

Built to celebrate the 2012 Olympic Games, the London Edition is available in three colors (Chilli Red, White Silver and Lightning Blue) and features a Union Jack hood stripe, a white roof (with the 2012 Olympic logo) and exclusive 17-inch alloy wheels.

Inside, the car gets even London-ier with a full London skyline etched on the dashboard. The black 'lounge leather' seats feature white piping and red and blue stitching. The patriotic seats are completed with London 2012 logo and Union Jack-piped headrests. The hand brake, gear stick gaiter and floor mats also get colored stitching.

Prices start at £17,800 for the MINI Cooper and rise to £20,860 for the MINI Cooper SD. The order book is now open with deliveries planned for March 2012.






Press Release

MINI LONDON 2012 EDITION HITS THE STARTING BLOCKS

MINI, official partner of Team GB and ParalympicsGB, has unveiled its new London 2012 special, limited edition models to celebrate the monumental London 2012 Olympic Games.

There will be just 2,012 of these special edition models built, which are available in Cooper, Cooper D, Cooper S and Cooper SD trims and come in the Union Jack themed colours; Chilli Red, White Silver or Lightning Blue. All models boast white mirror caps and a white roof featuring the iconic London 2012 Olympic graphic.

The exterior also features a distinctive Union Jack single sport stripe which runs over the bonnet, roof and rear tailgate of the car. The side scuttles also bear the London 2012 Olympic graphic. To finish off the dynamic look, the MINI London 2012 edition features unique grey 17-inch conical spoke alloy wheels - unavailable on any other MINI model.

Inside, the most striking feature is the London skyline, beautifully etched across the width of the piano-black dashboard. Silhouetting some of London's most iconic landmarks, including Tower Bridge, Battersea Power Station and the London Eye, the dashboard also displays the words "London 1 of 2012".

The London 2012 inspiration continues with red and blue stitching twined with white piping on both the front and rear Black ‘Lounge Leather' upholstery. The headrests complement the theme with Union Jack piping and a London 2012 logo is stitched on the inner edge of both front seats. Coloured stitching also features on the hand brake, gear stick gaiter and floor mats which also have piping.

All London 2012 special edition models come packed with a bundle of extra options like Lounge Leather sports seats, DAB radio, air conditioning, cruise control and chrome interior touches. MINIMALISM technology* also comes as standard; helping to make the 99g/km CO2 emitting Cooper D models exempt from London Congestion Charging.

As well as fuel sipping mpg figures and low CO2 emissions - MINI is one of the top five low CO2 car manufacturers** - drivers can enjoy the brand's trademark go-kart handling and charismatic personality in a truly patriotic driving experience.

To bag one of these must-have street accessories of 2012, the new MINI London 2012 Edition pre-sale list opens at today, with the new models hitting UK roads from March 2012. On the Road Prices for the MINI London 2012 Editions models are:

MINI Cooper Hatch £17,800
MINI Cooper D Hatch £19,080
MINI Cooper S Hatch £20,125
MINI Cooper SD Hatch £20,860

MINI Coupe At Frankfurt Auto Show

The two-seater Coupe is the latest addition to MINI's growing range of models. We've already seen and detailed the pint-sized coupe model but today the British company updated its gallery with a fresh batch of photos.
According to MINI, its first-ever coupe model that will debut at the Frankfurt Motor Show is not just revitalizing the brand’s racing history but also provides the firm with a contender in the sports car segment.
The MINI Coupe will be offered with the most powerful engines in the brand’s line-up. The base version is the 122HP MINI Cooper, followed by the 143HP C and the 184HP Cooper S, while at the top of the range sits the 211HP MINI John Cooper Works.

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BMW Group Publishes Results of first Mini E Trial

We all know about the merits of electric vehicles but have you ever wondered how it would really be like owning one and driving it on a daily basis?

In collaboration with the British government, the BMW Group launched a trial program in the UK with 40 pure-electric MINI E cars given to 62 citizens and 72 pool users over two six-month periods, from December 2009 until March 2011.
Now that the trial period is over, MINI and the Oxford Brookes University, which undertook the research, have released their findings.
Here are the MINI E trial project results in numbers:

• 40 MINI Es


• 12 Months


• 138 Drivers (32 women, 106 men)


• 258,105 miles (415,380 km)


• 33,345 Journeys


• 80,282 kWh Electricity


• Highest mileage by an individual driver over six months: 7,954 miles (11,270 km)


• Average mileage per vehicle over six months, including fleet pool cars: 3,226 miless (4,830 km)


• Average single trip distance: 9.5 miles (15.3 km), compared to UK average of 7 miles (11.3 km)


• Average cost to charge over six months: £60, less than 2p per mile


• Virtually all recharging carried out at home.


• Almost all participants said they’d consider buying an electric car as a result of taking part in the program.


• 80% of the participants trips were made exclusively in the MINI E. With the addition of rear seats and a bigger boot, this number would increase to 90%.

The MINI E is powered an electric motor that produces 204HP and 204 Nm, while drawing energy from a 35kWh Li-Ion battery. It has a top speed of 95 mph (153 km/h) and an official maximum range of 149 miles (240 km), although the company admits that 112 miles (180 km) is a more realistic figure.

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MINI UK Launches New Soho Editions

Following the release of the MINI Clubman Soho edition last year, the British automaker decided to name all of its special edition models after London boroughs, districts, streets and landmarks.

As a result, the Soho nameplate has now been applied to the three-door hatchback and soft-top convertible model, both of which will be available in the United Kingdom in Cooper and Cooper D models from now until March 2012.
The Soho editions sport an exclusive ‘White Silver’ metallic paint, which is not available on any other current MINI Hatch or Convertible model, as well as 17-inch Black Star Bullet alloy wheels, Bi-Xenon headlights with black interior reflectors and white indicators.
As for the interior, the two MINI Soho models gain Anthracite headlining, a 3-Spoke sport leather steering wheel and ‘Piano Black’ interior surfaces.

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MINI Cooper S R53

The second generation of the new MINI from the BMW Group has been with us since 2007 but the tuning industry has yet to let go of the Mk1 hatch and especially the Cooper S model with the R53 designation.

German tuning house CoverEFX has just launched a new package for the MINI Cooper S Mk1 that includes both cosmetic and performance modifications.
The transformation begins on the outside with a flat gunmetal grey vinyl wrap for the body contrasted by the orange colored roof and front fenders as well as the glossy black trim for the aero package and body trim.
The smoked out lights and the new 17-inch multispoke alloy wheels in black with an orange rim further enhance the car's looks.
Under the hood, the MINI's 1.6-liter turbocharged engine is boosted to 240-horsepower while the three-door hatch rides on a lowered sports suspension.
The total cost of the package is set at €8,000 which comes to around US$11,400.

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