Video: Cadillac Challenges Mercedes-Benz by Pitting the Escalade Against the C-Class

We think most of you will agree with us when we say that, for the same reasons the Cadillac Escalade is extremely profitable, it also doesn't quite fit the brand's current image being sort of a throwback to the glory days of the classic American cruiserships.
But this didn't stop General Motors from raising the ante in yet another provocative commercial for Cadillac that follows the CTS-V spot featuring the Ferrari 458 Italia.
This time, the General took the Escalade and pointed its ammo towards Mercedes-Benz and its C-Class sedan. The video spot shows the big Caddy V8 beating the C300 on a straight line duel, and then…hauling back the Merc.
We're not going to say that we didn't enjoy the video nor that we don't get Cadillac's point, but it's somewhat an unfair comparo when the Escalade starts at $63,200, or about $25k more than the C300. Heck, even the almighty C63 AMG with is 451HP V8 is $5k cheaper than the basic Escalade…

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Video: GM CEO Mark Reuss Drives us Through the Cadillac ATS 2013

Following Cadillac's unsuccessful efforts to enter the compact luxury sedan segment and challenge Germany's finest including the Audi A4, BMW 3-Series and Mercedes C-Class with the European market BTS that was a basically a Saab 9-3 dressed as a Caddy, General Motors appears to have learned its lesson about cutting corners.
The Detroit carmaker is now developing a brand new competitor for the 3-Series from the ground up based on a rear-wheel drive platform. The entry level Cadillac is codenamed ATS and it is destined to enter production next summer (2012).
After the recent release of a teaser photo, Cadillac is now ready to begin sharing more details about the ATS with a series of videos, the first of which brings GM boss Mark Reuss behind the steering wheel of a development prototype talking about the car. Hit the break to check it out.

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GM May Build a Production Model Inspired by the Ciel

“If you build it, he will come”; now this may be the whisper heard by Kevin Costner in the 1989 movie Field of Dreams, but it also stands true for any product –and especially cars.No matter what your image or marketing strategy, in the long term the product itself makes or breaks a carmaker. Recent “rags to riches” stories include Hyundai, Kia and Skoda, all of which a little over a decade ago were offering below par, or at best acceptable, models but are now posting record sales year after year thanks to their new, much improved range.
Cadillac, once the default choice in the luxury car segment in North America, witnessed a streak of uncompetitive products ruin its image and sales before GM buckled up and began reshaping the brand starting with the CTS.
Now, things appear to be looking better for Cadillac, which is planning a barrage of new models. The brand's offensive that will help it compete with the German and Japanese rivals include models like the BMW 3-Series-challenging ATS, the large luxury XTS sedan that will replace both the DTS and STS, and of course the ELR, the production version of the Converj EV coupe concept.
But GM thinks that, to truly rival the opposition, Cadillac needs a flagship model that will also act as a “halo” model for the rest of its range. And it seems to have found it in the Ciel concept that was revealed at the Pebble Beach event and which gathered largely positive reactions from both the press and the public.
According to Autocar magazine, GM insiders claim that the Omega project, as it is code-named within the company, is expected to be given the green light very soon. Official GM execs such as Cadillac General Marketing Manager Don Butler, admit that the company is “studying its options.”
It is yet unknown if the production version will actually be a four-door convertible like the concept or, more likely, a range-topping premium sedan.

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Bob Lutz Returns to GM as Advisor

No matter the age, a petrol head like Bob Lutz can't stay away too long from the car industry. In fact, even though GM's former vice president and product czar had retired in the May 2010, the 79-year-old has been providing advice to the firm's executives without pay ever since.Now, GM decided to formally hire Lutz as an advisor to provide counsel to the senior leadership team of the company.
"Lutz will be available to executives on a part-time consultancy basis effective immediately," GM said in a short statement. "He brings a wealth of experience built over the course of more than 40 years in the industry, including two stints at GM. He has also been a senior executive at Ford, Chrysler, BMW and was CEO of Exide Batteries," the company added.
Lutz's advisory work at GM is expected to include product development as well as marketing and communications.
"In most cases, it'll just be reinforcing the direction they're already on. I couldn't be more pleased with the way the company is being run, with the way the products are being marketed, with the pricing, and, of course, I'm very familiar with the future product," Lutz told the Detroit Free Press. "I think a lot of it will be saying, 'Wow, that's good, keep it up,' and occasionally I'll offer some critical comments."

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Cadillac ELR【Video】

Cadillac just announced the ELR Coupe. It’s the company’s second extended-range electric car and the third extended-range car unveiled in the past 30 days.



The new Cadillac ELR will apparently adopt a similar Voltec powertrain to the one in the Chevrolet Volt. It will consist of a small four-cylinder engine which will be used to recharge a T-shaped lithium-ion battery pack.



The car will have a 2+2 seating configuration. More details, including powertrain and timing of the launch, will be revealed later.















Press Release



Electric Concept Car Comes to Life as Cadillac ELR



Luxury touring coupe gets extended-range electric vehicle technology



DETROIT - The innovative Cadillac Converj Concept, a dramatic luxury coupe with extended-range electric vehicle technology, is moving forward as a production car that will be called the Cadillac ELR.



Development of the ELR is just underway, so details on performance, price and timing will be announced later.



The Cadillac ELR will feature an electric propulsion system made up of a T-shaped lithium ion battery, an electric drive unit, and a four-cylinder engine-generator. It uses electricity as its primary source to drive the car without using gasoline or producing tailpipe emissions. When the battery's energy is low, the ELR seamlessly switches to extended-range mode to enable driving for hundreds of additional miles.



"The concept generated instant enthusiasm," said Don Butler, vice president-Cadillac Marketing. "Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present - the combination of electric propulsion with striking design and the fun of luxury coupe driving."



Cadillac selected the name ELR to indicate the car's electric propulsion technology, in keeping with the brand's 3-letter international model naming convention.



The Converj Concept sparked the idea of combining the desirability of a grand touring coupe with electrification, said Ed Welburn, GM vice president, Global Design.



"There's no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2," Welburn said.



Cadillac will reveal another new concept car on Thursday, Aug. 18, at a special event prior to the annual Pebble Beach Concours d'Elegance. Cadillac also recently announced it will add two new vehicles to its product lineup in 2012, the XTS large luxury sedan and an all-new luxury compact sedan codenamed ATS.

New Cadillac ELR Converj EV Coupe

Ever since GM displayed the Cadillac Converj at the 2009 Detroit Motor Show, rumors have swirled that a production model was under consideration. But we now have official confirmation that the pure electric Converj is indeed moving forward as a production car that will be named the Cadillac ELR.
“The concept generated instant enthusiasm,” said Don Butler, vice president-Cadillac Marketing. “Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving.”
The Cadillac ELR will be equipped with a similar electric propulsion system to the Chevy Volt, featuring a T-shaped lithium ion battery, an electric drive unit, and a four-cylinder engine-generator.
Like the Volt, the ELR will use electricity as its primary source of energy for motivation, with the gasoline engine generator kicking in once the batteries are depleted.
General Motors said that the development of the ELR is well underway with more details on the powertrain to be released at a later date.

“There’s no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2,” said Ed Welburn, GM vice president, Global Design.
The announcement on the production of the ELR Coupe comes shortly after Cadillac confirmed the new XTS large luxury saloon and the BMW 3-Series challenging ATS compact sports sedan.
GM added that it will show a new concept model on Thursday, August 18, at a special event prior to the annual Pebble Beach Concours d’Elegance.

 2009 CADILLAC CONVERJ

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2013 Cadillac XTS Luxury Sedan

The Cadillac-related announcements keep dropping in as after the release of a teaser photo of the firm's entry-level compact sedan codenamed ATS, GM revealed that we're also going to see a flagship luxury sedan model added to Cadillac's range in the Spring of 2012.
We will come to know that model as the Cadillac XTS and it will replace both the current STS and the DTS, the production of which was terminated this year.
General Motors may not have published a teaser photo of its Cadillac range-topper in the sedan category but the Detroit firm said it will be modeled closely after last year's XTS Platinum concept study adding that the final production model will be revealed in the coming months – obviously either in LA this November or Detroit in January 2012.
The company is highly optimistic for the new XTS claiming it will compete against the best.
"The Cadillac XTS is being designed to compete and win against the finest luxury cars," GM said in a prepared statement. "It takes a new, modern approach to the large luxury sedan, combining high-tech electronics and engaging driving dynamics in a car that is also elegant and spacious," the company added.
The new 2013 Cadillac XTS will be manufactured at the Oshawa Assembly Plant in Ontario, Canada, with GM saying it will invest $117 million to prepare the facility and at the same time, "create or retain" 400 jobs on the Flex Line

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